His works include Imagining Technology on science fiction and technological development for NESTA.

by Jonathan Turney - A Science writer, reviewer and editorīy Jonathan Turney - A Science writer, reviewer and editor Guest lecture: Life as a superorganism - getting to know the human microbiome. By exploring turbulent market conditions which are affecting the sector, this presentation will analyse strategies implemented by luxury players to continuously reassess the tradeoff between exclusivity and global expansion. To remain relevant and competitive, luxury brands are on a quest to innovate while carefully managing their history and heritage. While high spenders demand luxury brands to offer personalised experiences, engage with sensory marketing and reach the extreme level of rarity and authenticity, new segments of young affluent consumers demand interactivity on Social Media, 24/7 access as well as immediacy.

Luxury markets are constantly evolving and becoming more complex and polarised. Matteo has extensive experience in teaching at undergraduate and postgraduate level, including MBA and executive courses, both in the context of specialist fashion colleges and business schools. His expertise is Strategic Marketing for fashion, lifestyle and luxury products, Digital and Social Media Marketing for luxury brands and online retailing. Matteo Montecchi is Programme Director of the prestigious MBA Luxury Brand Management at Glasgow Caledonian University, London-The British School of Fashion. JBS is organising a Guest Lecture on The Business of Luxury - Managing exclusivity and global expansion

Dr arun sharma omaha